The Lead Quality Problem
Most of your enquiries are tyre-kickers and ghost quotes. Hours disappear chasing leads who were never going to buy a £30,000 kitchen in the first place.
Specialist Marketing for Kitchen Businesses
Fill Your Diary
With High-Budget
Kitchen Installations
More Qualified Leads. Bigger Contracts. Predictable Growth.
We help kitchen businesses dominate Google, Maps and paid search so homeowners with real budgets find you first.
156% More Appointments
£405k New Business in 90 Days
Triple Results Guarantee
Only 3 kitchen businesses per region
The Problem
Why Most Kitchen Businesses Stay Invisible
You're spending more on marketing than ever, and yet the diary still fills with tyre-kickers. Three issues are usually behind it.
The Visibility Gap
You're invisible on Google while Howdens and Wren dominate page one. Homeowners with budget never see your showroom because your brand is nowhere to be found.
The Time Trap
You're burning 20+ hours a week on marketing that doesn't produce results. Posting, boosting, fiddling with ads, all while real installation work goes unsold.
Our Method
The Kitchen Visibility Matrix™
Most agencies pick one channel. We understand how multiple channels work together, so your kitchen business is visible in more places at once.
01
Search Dominance
Ranking where homeowners look first, across organic search and Google Maps, so your showroom appears before the national chains do.
02
Paid Dominance
Google Ads and Meta Ads placed in front of homeowners actively planning a kitchen, with budget aimed at the searches that turn into installations.
03
Sales Dominance
Product knowledge, sales scripting, speed to lead and automated follow-up, so the enquiries you win get converted instead of going cold.
Data point: homeowners see a brand 21 times before they pick up the phone.
How Does Kitchen Pipeline Marketing Work?
What the service does. Kitchen Pipeline Marketing manages the complete digital marketing system for a kitchen business. That includes Google Ads, local SEO, Google Maps optimisation, Meta Ads for lead generation and retargeting, Google Display retargeting, CRM and automation, reputation management, and conversion tracking. Every channel is built, integrated, and managed by one team, with reporting consolidated into a single dashboard.
Who it is for. The service is built for kitchen showrooms, kitchen installers, and bespoke kitchen manufacturers operating in the UK and US, the same audience the Kitchen Growth Experience podcast is made for. It is not a general digital marketing agency. Engagements are limited to three kitchen businesses per region to avoid competing client overlap.
What results it produces. Documented client outcomes include a 156% increase in qualified appointments within 90 days, a 340% improvement in return on ad spend, and £405,000 of new signed business in a single quarter. Our kitchen marketing packages start at £1,995 per month and carry written speed, results, and ranking guarantees.
Proof
Real Results from Real Kitchen Businesses
These are not vanity metrics. Every result below is signed deposits, booked installations and bigger contracts.
0%
Increase in Qualified Appointments
A Manchester showroom went from 12 to 31 qualified appointments per month in 90 days.
0%
ROI Improvement
A Birmingham installer now sees every £1 spent return £4.40 in installation revenue.
£0k
New Business in 90 Days
A Leeds bespoke kitchen manufacturer added £405,000 of signed projects in a single quarter.
We can't speak highly enough of Devon and his team. They've genuinely revolutionised our business.
Sam Mills · Williamson Mills Kitchens
What We Do
A Complete System, Not a Scattered Approach
Every part of your growth handled under one roof. No agencies pointing fingers, no missing pieces.
Website & SEO
A conversion-optimised website with top 3 organic rankings for the keywords that win kitchen contracts.
PPC Management
High-intent Google Ads that drive qualified installation enquiries, not click-happy bargain hunters.
Meta Ads & Retargeting
Meta Ads that reach homeowners planning a new kitchen, plus Facebook and Google Display retargeting that keeps your brand front of mind from first click to signed deposit.
CRM & Automation
Smart forms, automated follow-up and a tidy pipeline so no enquiry slips through the cracks.
Reputation Management
A systematic five-star review engine that builds trust before homeowners even pick up the phone.
Tracking & Reporting
A real-time dashboard plus monthly strategy calls so you always know what is working and why.
Packages
Choose Your Path to Dominance
Three tiers, one outcome. Pick the level of growth that matches the ambition of your kitchen business.
Focused Growth
£1,995/month
+ £1,500 setup
Standard Guarantee
- Google Ads management
- Local SEO and Maps optimisation
- Lead tracking and basic CRM
- Monthly reporting and strategy call
Most Popular
Kitchen Dominance Accelerator
£2,995/month
+ £2,500 setup
Speed Guarantee
- Everything in Focused Growth
- Meta Ads and Display retargeting
- Reputation engine and review generation
- Full automated follow-up workflows
Kitchen Dominance Complete
£5,990/month
+ £3,500 setup
Triple Guarantee
- Everything in Accelerator
- Full website rebuild and ongoing SEO
- Dedicated growth strategist
- Priority response and bi-weekly calls
PPC ad spend paid directly to Google. Not included in the package fee.
See full package breakdown →Risk Reversal
All Risk Is On Us
We back every package with written guarantees. If we miss, you don't pay until we hit.
Speed Guarantee
First qualified appointment within 90 days. Available across all packages.
Results Guarantee
20 qualified appointments in month one, or we work free until we hit it. Kitchen Dominance Complete only.
Ranking Guarantee
Top 3 keyword rankings within 120 days or we continue free until you get there. Complete package only.
We only partner with 3 kitchen businesses per region to guarantee your results.
FAQs
Questions kitchen business owners ask us
The things worth knowing before you book a call.
We only work with kitchen businesses. That means we already know your sales cycle, your margins, and the difference between a browser and a homeowner with a signed-off budget. You are not paying us to learn your industry on your ad budget.
We recommend between £3,000 and £10,000 a month on ad spend, depending on your package and the size of your area. That goes to Google and Meta from your own card and is separate from our fee. We will tell you honestly on the call what your area realistically needs.
Packages start at £1,995 per month and carry written speed, results and ranking guarantees depending on the package. If we miss a guarantee we have given you, we keep working for free until we hit it.
No. We only partner with three kitchen businesses per region, so the work we do for you is not being repeated for the showroom down the road.
Most kitchen businesses see their first qualified appointments within the first 30 to 60 days from paid campaigns. Search and Maps rankings typically start climbing in the 60 to 120 day window. We will set out realistic timings for your area on the call rather than promising overnight results.
It is a free 30-minute call. We review where your business currently stands online, show you what your competitors are doing, and map out a clear 90-day plan. There is no obligation to work with us afterwards, and you keep the plan either way.
Get Started
Ready to Fill Your Diary?
Book your free 30-minute Kitchen Growth Strategy session. No pitch. Just a clear plan.
Devon will personally contact you within 10 minutes, promise.