The Kitchen Pipeline Blog

Kitchen Marketing Articles.

Practical guides on Google Ads, SEO, Meta Ads, CRM and sales, written for kitchen showrooms, installers and manufacturers.

How to Say No to a Client: Which Kitchen Jobs to Turn Down
14 13 min
SalesLead Generation

How to Say No to a Client: Which Kitchen Jobs to Turn Down

Which kitchen jobs to turn down and why, a simple scorecard to take the emotion out of it, and how to say no to a client without burning the bridge.

Google Ads for Kitchen Companies: What Actually Works
22 14 min
Google AdsLead Generation+1

Google Ads for Kitchen Companies: What Actually Works

How we run Google Ads for kitchen businesses: account structure, manual bidding before automation, landing pages, speed to lead and sending signed-deposit values back to Google.

How to Get More Kitchen Leads Without Relying on Referrals
2 13 min
Lead GenerationSEO+3

How to Get More Kitchen Leads Without Relying on Referrals

Referrals alone leave your diary exposed. Devon Clark ranks the channels, explains why buying leads is the wrong question, and shows how to work out what a client costs you.

Kitchen Marketing Agency: 10 Questions to Ask Before Signing
9 17 min
SEOMeta Ads+2

Kitchen Marketing Agency: 10 Questions to Ask Before Signing

How to choose a kitchen marketing agency: 10 questions on guarantees, lead quality, tracking, contracts and local clients, with what a good answer sounds like.

How to Qualify Kitchen Leads Before You Design and Quote
2 13 min
Lead GenerationSales

How to Qualify Kitchen Leads Before You Design and Quote

Stop losing design and quoting hours to tyre-kickers. Devon Clark explains how kitchen businesses can qualify leads in the ad, the form and the price, before booking a design appointment.

Kitchen Sales Pipeline: Why You Need One and How to Build It
84 16 min
CRM & AutomationSales

Kitchen Sales Pipeline: Why You Need One and How to Build It

Where kitchen enquiries go missing, the pipeline stages that fit a kitchen sale from enquiry to deposit, and the CRM data habits that keep it working.