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Own the accounts. Work with the founder. Grow with us.

Kitchen Pipeline Marketing is a growing UK agency with a fully remote team. We are looking for people who care about doing the work properly, who push themselves to keep learning, and who want real authority over what they manage.

If you’re the person other PPC people come to when an account isn’t working, we’d like to hear from you.

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Role
Senior PPC Manager (Google Ads and Microsoft Ads)
Location
Remote, anywhere in South Africa
Salary
R45,000 to R70,000 per month, depending on experience
Hours
40 hours per week, Monday to Friday, 8am to 5pm UK time
Type
Full-time, permanent
Reports to
Devon Clark, Founder and Managing Director
Start
Immediately, or as soon as your notice period allows

About Kitchen Pipeline Marketing

Kitchen Pipeline Marketing is a UK-based, fully remote digital marketing agency that works exclusively with the kitchen industry. Our clients are kitchen manufacturers, showrooms and design-and-install companies across the UK and US, and our job is to fill their diaries with high-value installation enquiries.

Google Ads is the core of what we do, supported by Microsoft Ads, Meta and LinkedIn, and connected to CRM automation so every lead can be tracked through to a signed project. Because we only work in one sector, we know the buyer journey and what a good lead actually looks like for a kitchen business.

We are a small team that is growing, and we want to raise the standard of our PPC work. That is why we are hiring for this role.

Why this role is different

  • You own the accounts. You are the person the client talks to about performance, and the person who decides what happens in the account.
  • You work directly with the founder. There are no layers of account managers between you, the client and the decision.
  • You will help shape how we run PPC, staying up to date with strategies, and including the improvement of our own internal processes.
  • As the business grows and we bring on more PPC specialists, you will be in a strong position to lead the team.
  • You will manage accounts with competitive budgets.

The role

You start with three of our largest accounts, mostly lead generation across Google Ads and Microsoft Ads. After about six weeks you will start taking on more accounts, and we expect you to be managing five to six accounts by the end of your first 90 days.

Performance and strategy

  • Agree clear KPIs for each account with the client, based on the leads that actually turn into sales
  • Build, manage and improve Google Ads and Microsoft Ads accounts, including structure, bidding, budgets, keywords, ads, and Performance Max and Shopping where relevant
  • Plan and run structured tests, and record what you changed, why you changed it and what happened
  • When performance drops, check what has recently changed in the account first, including changes the client asked for, before recommending something new
  • Scale budgets when the results support it

Tracking and measurement

  • Set up, maintain and audit conversion tracking, including Google Tag Manager, GA4, Enhanced Conversions, Consent Mode v2 and call tracking
  • Set up and maintain offline conversion tracking, and use the client’s CRM data on closed deals to guide decisions in the account

Client communication

  • Lead regular performance calls with your clients
  • Give clients honest advice, including pushing back on requests that could hurt performance and recommending a change is reversed when it isn’t working
  • Look for ways to grow each account, for example testing Microsoft Ads, and bring these ideas to the founder
  • Join new client onboarding calls so you understand the strategy from the start

Organisation

  • Keep each client’s strategy document in ClickUp up to date, so anyone on the team can see the current plan without having to ask
  • Manage your own tasks and deadlines in ClickUp, without needing to be reminded
  • Share what you know with the rest of the PPC team

What success looks like

In your first 90 days you will know your accounts inside out, tracking will be checked and accurate, and each account will have a clear plan and agreed KPIs.

In your first year your clients will be increasing their budgets because they trust the results, and some of them will be referring other businesses to us.

Essential skills and experience

  • At least 6 years of hands-on Google Ads experience, mostly in lead generation
  • A track record of growing accounts, with the numbers to back it up
  • Proven experience setting up and checking offline conversion tracking between a CRM and Google Ads
  • Confident use of Google Tag Manager, GA4, Enhanced Conversions, Consent Mode v2 and call tracking
  • A working understanding of how lead data flows from ads into a CRM such as GoHighLevel, HubSpot or Zoho, and what can break when pipelines, fields or automations change
  • Working knowledge of Performance Max, Shopping and Merchant Center feeds
  • You use AI tools as a core part of how you work, not just for writing emails. You know where AI gets things wrong and always check the output before acting on it.
  • Clear, confident written and spoken English, and experience running client calls
  • You take ownership of your mistakes and fix them quickly
  • You are organised. You keep notes and can tell us what you changed on an account last week and why
  • Based in South Africa, with your own laptop, reliable internet and backup power

Desirable skills

  • Microsoft Ads experience. This is a growing part of our work. If you haven’t used it much, we will support you while you learn it.
  • Experience in the kitchen, home improvement or home interiors sectors.
  • Experience working with UK clients
  • Experience with Looker Studio and Microsoft Clarity
  • Google Ads and Microsoft Advertising certifications

Tools you will use

Ad platforms
Google Ads, Microsoft Advertising, Google Ads Editor, Microsoft Advertising Editor
Tracking and analytics
Google Tag Manager, GA4, Microsoft Clarity, WhatConverts
Reporting
Looker Studio, ReportGarden
CRM
Client CRMs, including GoHighLevel, HubSpot and Zoho
Team and communication
ClickUp, Microsoft Teams, Outlook

What we offer

  • R45,000 to R70,000 gross per month, depending on experience
  • Contribution towards your medical aid
  • Retirement contributions through payroll, so you save tax
  • Paid training and certifications
  • 18 days’ annual leave plus South African public holidays

How to apply

Send your CV and a short video of no more than 5 minutes answering the four questions below to [email protected]

Please send your video as a link rather than an attachment. A Loom, an unlisted YouTube video, Google Drive or Dropbox all work. Video files are usually too large to email and will bounce.

Please answer in your own words, based on your own experience. Generic or AI-generated answers will not be considered.

  1. Describe a time you set up or fixed offline conversion tracking between a CRM and Google Ads. What went wrong, and how did you check the data was right?
  2. Tell us about a change you made that hurt an account’s performance. How did you notice, and what did you do?
  3. Tell us about an account you grew. What was the monthly budget when you started, what was it when you left, and what made the difference?
  4. Show us how you use AI in your PPC work today. Pick one real example: which tool you used, what you asked it to do, and how you checked the result was right. You are welcome to screen-share in your video.

Shortlisted candidates will complete a practical test before interview.

Apply Now